Performance Marketing Manager

Posted on July 21, 2022 in Permanent Vacancies

Performance Marketing Manager

Area: Stratford-upon-Avon

Salary:  Up to £50,000

Job Type: Permanent

Job Description:

Our clients are looking for an experienced Paid Media specialist looking to further their career in a fast-paced and growing agency? They require a Performance Marketing Manager to lead the day-to-day operations of their Paid Media team, where you will be responsible for the strategies, planning, and implementation of all Paid Media channels in the agency; paid search (PPC), paid social, programmatic display, and affiliates.

Responsibilities:

  • Creating and executing cutting edge performance marketing media plans
  • Leading the paid media strategy (PPC, paid social, programmatic display, affiliates), working to a clear set of defined KPIs
  • Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL)
  • Manage day-to-day paid media activity and overseeing the performance of accounts with your team – campaign set up, bid strategies, ad copy and daily optimisations
  • On-going campaign performance reporting, including written commentary and insights for clients and internal stakeholders
  • Collaborate with the data science team to discover and test data driven ways to optimise performance
  • Supporting key stakeholders with integrated research and planning
  • Identifying and testing new channels to continue to meet or exceed KPIs
  • Working closely with key stakeholders to share performance and conversion improvement ideas
  • Develop and refine processes within the paid media team, ensuring these are robust and integrate media channel across the agency for a full holistic approach.
  • Delivering paid media strategies and presentations when needed, to clients or internal stakeholders
  • Maintain high awareness of the industry offerings and actively test with new partners
  • Managing client’s expectations and keeping them up to date at each stage of the campaign
  • Supporting the new business team with research, planning and pitches

Skills & Experience:

  • 3+ years’ experience in a similar paid media role, with a proven track record of delivering against KPIs
  • Experience in all aspects of paid media platforms including, Google Ads, MS Ads, Programmatic Display, Paid Social (Meta, LinkedIn, TikTok, Pinterest and Twitter), Amazon and affiliates networks
  • Google Ads qualified
  • Strong understanding of measurement tools and methodology across digital channels
  • Understanding of scripts/tags and Google Tag Manager would be beneficial
  • Excellent reporting skills with an inquisitive and proactive approach
  • Possess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.
  • Commercial awareness to drive the business and client objectives forward
  • Excellent time management skills and attention to detail with the ability to manage multiple workstreams and prioritise effectively
  • Strong verbal and written communication skills, both with clients and internally
  • Proficient with Microsoft Office/ Google (primarily Excel and PowerPoint)