Performance Marketing Manager
Area: Stratford-upon-Avon
Salary: Up to £50,000
Job Type: Permanent
Job Description:
Our clients are looking for an experienced Paid Media specialist looking to further their career in a fast-paced and growing agency? They require a Performance Marketing Manager to lead the day-to-day operations of their Paid Media team, where you will be responsible for the strategies, planning, and implementation of all Paid Media channels in the agency; paid search (PPC), paid social, programmatic display, and affiliates.
Responsibilities:
- Creating and executing cutting edge performance marketing media plans
- Leading the paid media strategy (PPC, paid social, programmatic display, affiliates), working to a clear set of defined KPIs
- Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL)
- Manage day-to-day paid media activity and overseeing the performance of accounts with your team – campaign set up, bid strategies, ad copy and daily optimisations
- On-going campaign performance reporting, including written commentary and insights for clients and internal stakeholders
- Collaborate with the data science team to discover and test data driven ways to optimise performance
- Supporting key stakeholders with integrated research and planning
- Identifying and testing new channels to continue to meet or exceed KPIs
- Working closely with key stakeholders to share performance and conversion improvement ideas
- Develop and refine processes within the paid media team, ensuring these are robust and integrate media channel across the agency for a full holistic approach.
- Delivering paid media strategies and presentations when needed, to clients or internal stakeholders
- Maintain high awareness of the industry offerings and actively test with new partners
- Managing client’s expectations and keeping them up to date at each stage of the campaign
- Supporting the new business team with research, planning and pitches
Skills & Experience:
- 3+ years’ experience in a similar paid media role, with a proven track record of delivering against KPIs
- Experience in all aspects of paid media platforms including, Google Ads, MS Ads, Programmatic Display, Paid Social (Meta, LinkedIn, TikTok, Pinterest and Twitter), Amazon and affiliates networks
- Google Ads qualified
- Strong understanding of measurement tools and methodology across digital channels
- Understanding of scripts/tags and Google Tag Manager would be beneficial
- Excellent reporting skills with an inquisitive and proactive approach
- Possess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.
- Commercial awareness to drive the business and client objectives forward
- Excellent time management skills and attention to detail with the ability to manage multiple workstreams and prioritise effectively
- Strong verbal and written communication skills, both with clients and internally
- Proficient with Microsoft Office/ Google (primarily Excel and PowerPoint)