Paid Social Lead

Posted on May 12, 2022 in Permanent Vacancies

Paid Social Lead

Area: Stratford-upon-Avon

Salary:  Up to £37,000

Job Type: Permanent

Job Description:

Are you an experienced Paid Social specialist looking to further your career in a fast-paced and growing agency?

We’re looking for a Paid Social Lead to support the day-to-day management of our paid social activity for clients based in Stratford-upon-Avon, where you will be responsible for helping to develop social strategies, building campaigns, activation, optimising and reporting.

You’ll have the support of the wider team reporting into Paid Media Manager.


  • Develop paid social strategies, aligned with wider integrated campaigns
  • Create and activate paid social campaigns across all major social platforms Meta (Facebook, Instagram) LinkedIn, Twitter, TikTok, and Pinterest.
  • Monitor and report on paid social media performance using tools such as Google Analytics and specific social media platform analytics
  • Update weekly, monthly and quarterly reports as part of the integrated channel reporting.
  • Manage budget allocation and daily campaign optimisation in line with agreed client KPIs
  • Align all content and copy across social channels to ensure a consistent message across the entire customer journey (search, display, social, ATL)
  • Perform A/B tests to ensure continual optimisation of campaigns
  • Regular competitor analysis across clients in order to positively challenge clients and refine the strategy
  • Support new business opportunities and pitches, providing paid social media strategy and insight
  • Stay abreast of new technologies and industry advancements to ensure they are always ahead of the market trends

Skills & Experience

  • Preferably 2+ years’ experience
  • Experience in a similar paid social media role
  • Experience in paid social campaigns using Meta Business Suite (Facebook and LinkedIn) and LinkedIn Campaign Manager
  • Desirable to have experience in Twitter Ads, TikTok for Business and Pinterest Ads.
  • A strong understanding of key social media channels and creative best practices
  • Creative flair for contributing new and innovative ideas
  • Good verbal and written communication skills, both with clients and internally
  • Strong organisation skills with the ability to prioritise effectively in a fast-paced environment
  • Proficient with Microsoft Office (primarily Excel and PowerPoint)
  • Understanding of scripts/tags and Google Tag Manager would be beneficial but not critical