Area: Stratford-upon-Avon Salary: Up to £50,000 Job Type: Permanent Job Description: Our clients are looking for an experienced Paid Media specialist looking to further their career in a fast-paced and growing agency? They require a Performance Marketing Manager to lead the day-to-day operations of their Paid Media team, where you will be responsible for the strategies, planning, and implementation of all Paid Media channels in the agency; paid search (PPC), paid social, programmatic display, and affiliates. Responsibilities: Creating and executing cutting edge performance marketing media plansLeading the paid media strategy (PPC, paid social, programmatic display, affiliates), working to a clear set of defined KPIsManage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return (CPA/ CPL)Manage day-to-day paid media activity and overseeing the performance of accounts with your team – campaign set up, bid strategies, ad copy and daily optimisationsOn-going campaign performance reporting, including written commentary and insights for clients and internal stakeholdersCollaborate with the data science team to discover and test data driven ways to optimise performanceSupporting key stakeholders with integrated research and planningIdentifying and testing new channels to continue to meet or exceed KPIsWorking closely with key stakeholders to share performance and conversion improvement ideasDevelop and refine processes within the paid media team, ensuring these are robust and integrate media channel across the agency for a full holistic approach.Delivering paid media strategies and presentations when needed, to clients or internal stakeholdersMaintain high awareness of the industry offerings and actively test with new partnersManaging client’s expectations and keeping them up to date at each stage of the campaignSupporting the new business team with research, planning and pitches Skills & Experience: 3+ years’ experience in a similar paid media role, with a proven track record of delivering against KPIsExperience in all aspects of paid media platforms including, Google Ads, MS Ads, Programmatic Display, Paid Social (Meta, LinkedIn, TikTok, Pinterest and Twitter), Amazon and affiliates networksGoogle Ads qualifiedStrong understanding of measurement tools and methodology across digital channelsUnderstanding of scripts/tags and Google Tag Manager would be beneficialExcellent reporting skills with an inquisitive and proactive approachPossess excellent problem-solving and analytical skills to leverage data, analytics and consumer behaviour trends in order to drive actionable insights and recommendations.Commercial awareness to drive the business and client objectives forwardExcellent time management skills and attention to detail with the ability to manage multiple workstreams and prioritise effectivelyStrong verbal and written communication skills, both with clients and internallyProficient with Microsoft Office/ Google (primarily Excel and...
Read More